BUSINESS COACH
BUSINESS COACH

A Business Coach + SEO Consultant

I launched my blog, VSTYLE, and started my personal styling business in 2007. Seventeen years as a personal stylist and blogger has made me an expert in service-based businesses and search engine optimization (SEO) — an invaluable combination for any B2C company.

VSTYLE consistently has articles that rank on page 1 of Google, and vanessavaliente.com ranks on page 1 for “San Diego personal stylist”. Go ahead and open a new tab to search it. What did you find?

brand shoot director
BUSINESS COACH SERVICES
business advising

Business Advising ($250/hr)

I am available for any and all questions regarding your business. I am a robust resource center and I can help you hire, weigh in on your marketing, and be a sounding board for solution seeking. 1-hour minimum per phone call. 3 hour minimum for in-person sessions.

Seen from behind business woman using customer service

The SEO Basics ($1,500)

This starts with a 30-minute phone call to discuss the ideal keywords you want your website to rank for. After that, I will provide you with a sheet of behavioral data on those keywords and a two-page, step-by-step guide on how to achieve a page 1 Google ranking for your site. You will then have a 30-minute call to ask any questions.

6-Month Editorial Calendar ($2,000+)

This includes the two 30-minute phone calls, and two documents mentioned in the “The SEO Basics” option. After discussing your goals for your blog, I will create an editorial calendar for your website’s blog for a 6-month period. Price depends on how often you want to post. I bill my time at $250/hr.

website audit

Website Audit ($1,500+)

This includes the two 30-minute phone calls and two documents in the SEO Basics package. After your team has implemented everything they have learned from my guide, I will audit your website to ensure it was done correctly. I bill my time at $250/hr.

product consulting

Product Consulting

My styling expertise and extensive experience with consumers makes me an excellent consultant for developing (or perfecting) your next product, whether it be a shoe or shopping app.

brand stylist

Brand Styling + Direction

Beyond styling, I can develop and direct your next brand shoot. I plan the shots, secure the locations, hire the talent, and source the production team. Cost depends on how big we want the shoot to be. Like all my services, I charge $250/hr.

Rave Reviews
"After I read Vanessa’s book “The Personal Stylist’s Handbook”, I found the advice so valuable, I hired her to coach me on my new business. In an industry this small, without a lot of written guidance, the business advising Vanessa has provided me over the last 3 years has been a lifeline. From practical guidance about what software investments to make to thorough advice on how to deal with the challenges specific to this business, Vanessa’s teachings have been a fundamental piece of why my business is successful. I now charge twice the rate I was in my first year of business and have a month-long waitlist, but I still utilize Vanessa’s business advising a couple of times a year as the work of managing a styling business never ends! I am so grateful for her expertise and would highly recommend her to any small business owner looking to launch or grow their business."
Andie Sobrato, Personal Stylist
"Vanessa is a force of nature. If she chooses to work with you as a business coach, then you have not only gained 15+ years of her SEO experience and critical thinking skills (which is worth its weight in gold), but best of all you will have a believer on your team. Someone who shares your vision as if it was her own, and approaches all decisions like a business partner with a vested interest."
Christine Landis, Founder of Peacock Parent
"Vanessa is a natural born leader and doer. She didn't just share strategies with us, but she got tactical with her recommendations. I felt like she held a strong point of view that came from years of experience in the game, and she didn't hoard that expertise! She's kind, giving, and also just a joy to be around. A true A+ player!"
Jen Derks, Founder of Four Fin branding agency
"What really sets Vanessa apart from other business advisors and SEO gurus is that she is devoted to your success. If she chooses to work with you then you have won the lottery because you will gain someone who is willing to play devil's advocate, push back, nudge, research, and actually do the work required to make you a successful business owner. Your success is her success - and that is the value of Vanessa Valiente in a nutshell."
Christine Landis, Founder of Peacock Parent
"Vanessa created the foundation of our blog, which is a huge asset for SEO and google rankings. Before my current company, I was a former CEO in a niche industry that did not rely on digital marketing, so Vanessa had to educate me entirely on the power of SEO and how it all works - which was no small feat. I knew absolutely nothing. Not only did she patiently teach me about SEO and how it relates to my business - she provided materials for me to reference, pulled all of the keyword data collection, analytics, and even designed an Asana project for tracking all blog content creation and management. The world of SEO is a beast, but one that Vanessa has tamed."
Christine Landis, Founder of Peacock Parent
"Vanessa actively manages and edits our blog content to this day (and I hope forever!). Within the first 60 days days, we had three blog posts ranking #1 on google. She is constantly pushing boundaries and wanting to only create content that's never been done before, otherwise in her words "What's the point? We want to be unique and share insights that have never been heard of before!" Have I mentioned that she's inspiring? Every single time I've thought - it's good enough - she's pushed back and asked the hard questions to produce a more quality product."
Christine Landis, Founder of Peacock Parent
"Vanessa graciously helped us for over 3 years, until we finally got the women’s dress shoe to the finish line. Vanessa thinks and talks fast, faster than I can take notes, but she let me record videos so I wouldn’t miss anything. This made our meetings efficiently quick. Yet, they never felt rushed, because Vanessa was always so pleasant, and happy to answer any questions I had. Vanessa was also humble and honest about areas she had less knowledge of, e.g. the technical aspects of footwear production, which made me trust her even more when she spoke in her areas of expertise. She knows what’s new and hot, but also what’s timeless, and what makes practical sense for real people."
Mountain Evan Chang, founder and head of design at Carets
"I am confident that Vanessa would be a multi-hyphenate contributor and accelerator for your next project. Not only will she bring the kind of skills and experiences you're looking for in a consultant, but she will also quickly become an asset and help your company grow in any way she can."
Mountain Evan Chang, founder and head of design at Carets
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FAQ

I generally work with solopreneurs as well as small businesses with 5-20 employees.

I built my personal styling and blogging business from scratch when I was 24 years old. I made innumerable mistakes from charging the wrong rates to hiring the wrong people and handling my clients poorly. I have even been blacklisted by Google. With each mistake, I learned and evolved to remedy every single mishap. I am now the queen of anticipating and preventing mistakes and nothing brings me more pleasure than to share my hard-earned knowledge. 

In short, I made all the mistakes so you don’t have to. I cherish every business catastrophe I have experienced because it has made me an invaluable member of anyone’s team. 

There are many differences, but here are the two main ones… 

I don’t charge you a lump sum before you know if I am worth the money. My one-on-one time is hourly and my minimum is 1 hour per call. I have a business coaching client who utilizes 20 hours of my time each month, and I have another client who only wants a monthly 1-hour phone call with me. One pays me $48,000 a year and the other pays me $2,400 a year — and neither one of them has to pay all that at one time. 

But I would say the biggest difference is how much I care about your business. I care A LOT about every single project I work on. Business coaching really excites me and you will feel and see that. My client, Christine Landis of Peacock Parent, says it best…

“The difference between Vanessa and other business consultants that I’ve worked with in the past is that she doesn’t get joy out of charging you for her time – in fact, she would give it away for free if she could still travel in style! The real joy for her is efficiency, results, #1 rankings on Google, the aha moments that make your skin prickle because you know it’s exactly right.” 

I am versatile. I understand nuance very well, while also being very technical. I provide detailed actionable items for your team, but can also be a sounding board for you so we can find a more specific solution, tailored to your business’s unique issue. I adapt to you, your personality, and your business’s needs.

After a decade of aspiring stylists reaching out to me for help, I wrote a detailed business manual on how to run a personal styling business. To get more press for the book, I had various entrepreneurs from all different industries read and review it. Every single one of them commented that the book is invaluable for any new business owner. At the same time, SEO was becoming more and more mysterious. Web designers used to be in the know, but now the majority of web designers are strictly designers and know little of search engine optimization. Every business has a blog now, but few know what they are doing. More and more fellow entrepreneurs started to reach out to me for help with their SEO and blogging strategy. And companies have always reached out to me to help develop products, services, and apps.

Only working with clients via word of mouth, I spent four years quietly honing my process and confirming I could increase the revenue for any industry. Now, my business coaching services are available for the public.

business coach san diego

Ready to grow your business?