BUSINESS COACH
BUSINESS COACH
A Business Coach + SEO Consultant
I launched my blog, VSTYLE, and started my personal styling business in 2007. Seventeen years as a personal stylist and blogger has made me an expert in service-based businesses and search engine optimization (SEO) — an invaluable combination for any B2C company.
VSTYLE consistently has articles that rank on page 1 of Google, and vanessavaliente.com ranks on page 1 for “San Diego personal stylist”. Go ahead and open a new tab to search it. What did you find?
BUSINESS COACH SERVICES
Business Advising ($250/hr)
I am available for any and all questions regarding your business. I am a robust resource center and I can help you hire, weigh in on your marketing, and be a sounding board for solution seeking. 1-hour minimum per phone call. 3 hour minimum for in-person sessions.
The SEO Basics ($1,500)
This starts with a 30-minute phone call to discuss the ideal keywords you want your website to rank for. After that, I will provide you with a sheet of behavioral data on those keywords and a two-page, step-by-step guide on how to achieve a page 1 Google ranking for your site. You will then have a 30-minute call to ask any questions.
6-Month Editorial Calendar ($2,000+)
This includes the two 30-minute phone calls, and two documents mentioned in the “The SEO Basics” option. After discussing your goals for your blog, I will create an editorial calendar for your website’s blog for a 6-month period. Price depends on how often you want to post. I bill my time at $250/hr.
Website Audit ($1,500+)
This includes the two 30-minute phone calls and two documents in the SEO Basics package. After your team has implemented everything they have learned from my guide, I will audit your website to ensure it was done correctly. I bill my time at $250/hr.
Product Consulting
My styling expertise and extensive experience with consumers makes me an excellent consultant for developing (or perfecting) your next product, whether it be a shoe or shopping app.
Brand Styling + Direction
Beyond styling, I can develop and direct your next brand shoot. I plan the shots, secure the locations, hire the talent, and source the production team. Cost depends on how big we want the shoot to be. Like all my services, I charge $250/hr.
Rave Reviews
FAQ
I generally work with solopreneurs as well as small businesses with 5-20 employees.
I built my personal styling and blogging business from scratch when I was 24 years old. I made innumerable mistakes from charging the wrong rates to hiring the wrong people and handling my clients poorly. I have even been blacklisted by Google. With each mistake, I learned and evolved to remedy every single mishap. I am now the queen of anticipating and preventing mistakes and nothing brings me more pleasure than to share my hard-earned knowledge.
In short, I made all the mistakes so you don’t have to. I cherish every business catastrophe I have experienced because it has made me an invaluable member of anyone’s team.
There are many differences, but here are the two main ones…
I don’t charge you a lump sum before you know if I am worth the money. My one-on-one time is hourly and my minimum is 1 hour per call. I have a business coaching client who utilizes 20 hours of my time each month, and I have another client who only wants a monthly 1-hour phone call with me. One pays me $48,000 a year and the other pays me $2,400 a year — and neither one of them has to pay all that at one time.
But I would say the biggest difference is how much I care about your business. I care A LOT about every single project I work on. Business coaching really excites me and you will feel and see that. My client, Christine Landis of Peacock Parent, says it best…
“The difference between Vanessa and other business consultants that I’ve worked with in the past is that she doesn’t get joy out of charging you for her time – in fact, she would give it away for free if she could still travel in style! The real joy for her is efficiency, results, #1 rankings on Google, the aha moments that make your skin prickle because you know it’s exactly right.”
I am versatile. I understand nuance very well, while also being very technical. I provide detailed actionable items for your team, but can also be a sounding board for you so we can find a more specific solution, tailored to your business’s unique issue. I adapt to you, your personality, and your business’s needs.
After a decade of aspiring stylists reaching out to me for help, I wrote a detailed business manual on how to run a personal styling business. To get more press for the book, I had various entrepreneurs from all different industries read and review it. Every single one of them commented that the book is invaluable for any new business owner. At the same time, SEO was becoming more and more mysterious. Web designers used to be in the know, but now the majority of web designers are strictly designers and know little of search engine optimization. Every business has a blog now, but few know what they are doing. More and more fellow entrepreneurs started to reach out to me for help with their SEO and blogging strategy. And companies have always reached out to me to help develop products, services, and apps.
Only working with clients via word of mouth, I spent four years quietly honing my process and confirming I could increase the revenue for any industry. Now, my business coaching services are available for the public.
